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A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Those who have actually used the services are more confident; 43% think that the activity involves risk, while 52% do not see the activity as dangerous.

Most internet users (66%) agree with the statement that online dating is a dangerous activity because it puts personal information on the internet. Female internet users, older users, and those who have lower levels of income or education are among the most wary of these risks.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.The Association will have an important and traditional role as a trade body – ensuring the sector is properly represented so that it has a stronger voice with Government, regulators, the media, financial service providers, social networks and others.