Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
Dating is a stage of romantic or sexual relationships in humans whereby two or more people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.
It can be a form of courtship that consists of social activities done by the couple.
Technopak’s Singh, however, said that the growth of these apps may be low in smaller cities and towns—and that will reflect in the companies’ valuations.
“Investors who are betting on this segment will understand the challenges that these companies face and so the realistic valuations of these companies will be much lower,” she said.
The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking.
Arranging a marriage is a critical responsibility for parents and other relatives of both bride and groom.
Marriage alliances entail some redistribution of wealth as well as building and restructuring social realignments, and, of course, result in the biological reproduction of families.
“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.
There are investors, and there are consumers.” Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.